Oct 30, 2025
Why will agentic AI redefine every digital interaction, and what
foundation do enterprises need to make it safe, trusted, and real
time?
In this episode of Eye on AI, host Craig Smith sits down with Jeff
Lunsford to unpack how a neutral customer data platform like
Tealium becomes the control plane for agentic systems. We cover how
to collect and unify first party data responsibly, enforce consent
and identity across channels, and feed the right context to models
so agents can act with confidence in the moment. You will hear how
real time profiles, event streams, and deterministic identity power
personalization, automation, and transactions across web, mobile,
ads, email, and customer support.
Learn how leading enterprises are preparing for agentic commerce
that could double digital interactions, why governance and privacy
must be embedded into delivery teams, and which standards enable
safe transactions and payments with agents. You will also hear how
to build an “agentic front door” for your business, design
guardrails and spending allowances, choose where to run reasoning
and inference, and measure impact with metrics like conversion
rate, ROAS, CSAT, and cost per resolution.
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